Shaeley Gibbons is one of the three co-founders of POUF, a Toronto-based brand that designs smoking accessories for women. She started POUF with Elaine McReary and Katryna Ramoutsakis, two university friends who shared Shaeley’s struggle to relate to cannabis culture as a woman. Together, the three women embarked on a mission to destigmatize women’s association with smoking by starting their business. POUF offers a range of products that align with women’s fashion, such as the Everyday Grinder and their signature J-case. In 2022, the brand was featured in Complex CA Cas one of 45 Woman-Owned Businesses You Need to Know.