Sonia Strobel didn’t have much interest in fish until she married into a fisherman family in 2001. It was only after being exposed to the seafood industry that she began to recognize some of the challenges that their workers were facing. She started Skipper Otto in 2008 in her efforts to raise support for fisherman families and connect consumers across Western Canada to Otto’s sustainably harvested seafood. Strobel has been hooked on the cause of building sustainable fisheries and protecting the ocean’s resources ever since. Today, Skipper Otto has over 5,000 members and ten full-time employees. In 2019, Strobel was awarded $25,000 at the Forum for Women Entrepreneurs.