Yasemin Emory is a co-founder of Jems, a non-toxic condom company created with Whitney Geller to challenge the outdated, toxic condom industry. The two friends noticed a void in the condom aisle while looking for contraception options and decided to create a simple, non-toxic condom for everyone with gender-inclusive packaging and messaging. Jems has partnered with SIECUS to advance sex education and is committed to supporting social change by promoting the use of condoms. Yasemin’s background includes working with global brands and co-founding a design firm, Whitman Emorson, based in Toronto. In 2022, Yasemin was selected as winner of The Odlum Brown Forum Pitch for her work at Jems.
