Tracy Noseworthy is a results-driven leader in the Canadian hospitality industry. With 25+ years of experience, she has built an impressive track record of creating successful wine programs that have exceeded customer, supplier, and associate expectations. Tracy was born and raised in South Africa, where her passion for wine was ignited by her knowledge of the ideal climate, soil, and perfect conditions needed to grow the grapes. She then traveled throughout Europe to experience the products of renowned producers and, when she moved to Canada, she quickly rose up the ranks of The Keg Restaurants. Over the last 15 years, Tracy has been part of a team that launched some of Canada’s largest wine brands and built an on-premise sales team. Now, she is leveraging her passion, expertise, and energy with the Trayvino Wine Company, a business committed to representing wineries that consistently deliver world-class wines to their customers.