Christina Cheng

Christina Cheng is a creative business woman with a background in journalism, marketing, and branding, and a focus on impactful storytelling through culture, community, philanthropy, health, and wellness. She is the Chief Creative Officer and co-founder of YUTE, a youth-focused creative and experiential studio that creates meaningful and impactful content through play, while providing mentorship, opportunities, and support to creative youth from marginalized communities. Their three main pillars are Play, Philanthropy, and Product, and all proceeds are invested back into youth-focused programs, initiatives, and organizations. In 2022, Complex CA recognized YUTE as one of 45 Women-Owned Businesses You Need to Know.