Founder and CEO Jacqueline Moss was working as a senior executive at a top bank when she experienced cardiac arrest and landed in the hospital. A few years after her recovery, in 2016, Moss was inspired to create Giftgowns. Giftgowns are fun and stylish hospital gowns currently being sold online and in hospital gift shops across North America. Since its founding, the company has expanded to include the sale of adult, children’s, maternity and custom gowns. While under Moss’s leadership, Giftgowns has established successful partnerships with The Canadian Cancer Society, Gut It Out, Wellspring, and St. Baldrick’s. Most recently, Moss was named one of Women Executive Network’s Canada’s Most Powerful Women.