After working in the wine industry, Samantha Lindeman opened Wildeye, a North Vancouver brewery, in June 2019. Although the COVID-19 pandemic put a strain on the business, her strong product, collaborations, and marketing have set her business up to succeed. Despite the challenges of the pandemic, Wildeye built a covered patio that kept loyal customers coming back for more. Her cans are also available in 300 stores across the province of British Columbia. Samantha has also taken a bold approach to collaborations and marketing, engaging a local pub in a blind tasting. Her product came out on top, making its way into a tap rotation that was previously selected by corporate executives.
