Sheena Russel

Sheena was born and raised in rural PEI, and maintains her deep roots in the maritime community as the founder and CEO of Made With Local. She strives to nourish the East coast market with healthy snacks made with locally-sourced ingredients. Made With Local’s commitment to supporting local extends to their workforce – they partner with social enterprises committed to employing those with barriers to employment, including those with intellectual or physical disabilities. The federal government recently invested $100,000 in the company to scale up operations. From early beginnings at farmers markets, Made With Local products can now be found in over 1,000 stores including Sobeys, Loblaws, and Whole Foods.

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